Team is the most important thing. There should be at least one known and real person in the team.
Fake names, fake photos, fake titles are the first signs for me.
Yeah, but how can you really tell if a photo is fake?
Most new coins aren't anything new and shouldn't be purchased, and we all should know that by now. And we all know damn well that's not going to stop people from buying them. There's way too much money to be made speculating. It's pretty safe to assume any new coin is scammy. There are some good projects floating around, but new coins? No way.