I like the idea of the project but I don't think Neverdie is the one who will make it happen, he seems more interested in monetary wealth for himself than doing well run projects.
What makes you think that?
I have never heard of NeverDie (Jon Jacobs) before this ICO, but from what I have read he seems very dedicated to promoting & building the Virtual Reality community.
Of course, as the owner of NeverDie Studios which creates content for VR games, his company would want to make a profit.
But how is that different from my & you buying tokens in this ICO
You want to make a profit too right? I know I do.http://www.seriouswonder.com/jon-neverdie-elected-president-vr-promises-one-billion-jobs-virtual-reality/#.VwWWleGcvuU.facebook
https://www.vrlife.news/president-virtual-reality-unveils-plans-create-3-million-jobs/
https://en.wikipedia.org/wiki/Jon_Jacobs_(actor)
If you have some links which paint a different picture then please share.