The only problem with stuff like this is that it takes a decentralized unit and turns it into something that is more centralized. The exchanges have done enough by half having to meet the know your customer regulations and things like that. Any website that's going to deal with your address going to have to keep it in a database all of this is becoming centralized we're trying to keep it uncentralized that is the entire idea of Bitcoin and the entire idea of a blockchain.
Part of our mission is to make bitcoin and other crypto assets more accessible. We are a spinoff of LakeBTC. We inherit their core team, expertise, tech, culture and so on. We are blockchain enthusiasts!
But we also want to change banking and bring free banking to the world, especially to currently under banked populations. A migrant worker wanting to send home a small remittance doesn't care about on-chain transactions. They just want to move money around easily and without heavy fees. (Bank of America international wire is $40!)
Bitcoin was designed in part to allow money to flow freely between individuals without going through a centralised institution. But it many respects it has not achieved that goal: complexity is high, security is a concern for people, price volatility is an issue and transaction fees are rising. Right now it's an important supplement to the existing financial world but it still has a long way to go.
With us, if you want on-chain transactions that's great, we'll make it easy and secure. People who care less about decentralisation can take advantage of our free services. Everybody wins (unless you're a bank).