"People take names of high visibility in the hope it will mislead or rub off or infer something that's not really so," said Stanford Z. Rothschild, a Baltimore investment manager among the group of American Rothschilds who are all unrelated to the well known European banking family. Since 1981, four firms, all out of business now, used the misspelled name, Rothchild, in their title, according to records of the National Association of Securities Dealers.