And buying it is better than mining on smaller mining setups.
It's better for hoarding (I bought) but mining is also profitable. I only have 2 cards (I'm a newb latecomer) but with the current price, it's run a few hours and it's already done more that half profit compared to 24h of mining eth (extrapolated in 24h, it's 9E vs 2E). Sure, small amounts but why not.