10 BTC for basic listing

I'll do it in an afternoon for 1.
That was essentially my reaction as well... There have been some that have been willing to list for free, and a few that were willing to work with our model of marketing funds being dependent on the success of the ICO (and understanding that we have a realistic budget, not a "let's raise $100M and go to the Caribbean" budget)
So we've been able to get word out, but we suffered in the first (nearly half) of the campaign, due to underestimating that market, and the avenues for promotion/exposure
All good though, as we've hit our goal, and are coasting towards a successful finish in a couple weeks time approx. And as we get more exposure, more sites are listing us, and we're being contacted by more promotion opportunities. And hopefully our community program will drive some social exposure (still plenty of bounties to grab!)
Thanks!