I am currently a newbie in the crypto world. However, I run several successful companies. One of which is a company which grows completely on referrals. If you refer someone to the company, you receive a fixed cash bonus every month they are subscribed. It's only ONE LEVEL down. So you only earn from your direct referrals. Rather than simply giving cash, we were thinking about offering a 'token'. The value of which can change depending on the growth of the company.
It offers our customers a chance to actually get more value out of their cash and also can be lucrative for investors on an ICO.
Does this make sense?
Any thoughts?
Thank you in advance :-)

Why would need ICO on this one? Simply im thinking that its somehow like MLM which you would need to join up another people just to make the network big. Its senseless and interest would really be less because theres no use on actual world or any innovations but only focusing on creating a network or community which would use that coin. Whats the main purpose??