So an interesting ICO announcement. I do question why you should use blockchain technology for a social network I can understand that it gives an easy voting system for token holders, but it is not more than that in my opinion. No need to do it like this, besides raising some money. Will let this one pass due to a lack of technology advancement.
Maybe he uses blockchain technology because all traces there are stored immortal, can not be deleted.
It will make this project easy.