Novelty item that's just overpriced
They should totally work the novelty angle.
These should come in cool custom-designed cases, and have holographic logos and serial numbers and production dates laser-engraved on the cases, and on the PCBs/heatsinks. Maybe the first 88 units could be autographed.
They're already calling this lot "Sapphire Batch". That's a good start.
Dude, next time they should use red boards and call them rubys, then white boards and call em pearls, then finally black ones they can call jets. Then make one thats 3 times as powerful and call it a lotus.