The block reward will be exactly the same on the 1st of August as it is now. The block reward will not change until the next halving in 2020.
The split is to something completely separate (Bitcoin Cash), which has the same block reward as Bitcoin, but Bitcoin and Bitcoin Cash are completely separate to each other and when you mine a block on one, you do not automatically mine a block on the other.
I have btc on poloniex anyway, and there is no way i can earn the equivalent of this new Bitcoin Cash - to bad for me.