Update: It seems inaccurate to call BCC futures as users already exchange it for cash on ViaBTC and OKEX, so I will stop trying to define it.
It is just a pretty attempt of marketing by launching coin as future of bitcoin. I can't imagine how horribly the community going to react after August 1 when it will be listed on major exchanges. 99% of users going to sell off right after acquiring the coins. Believe me, prices will be nothing more than 0.005 BTC in a week or so after release. All big fishes attempt to create a panic amongst the less experienced users. What i can see that the initial picture after aug 1 would be a havoc caused in the market with majority of investors loosing their money, while thebigger ones trying to cash on this opportunity. Due to lack of clarity regarding the developmentsof Bitcoin fork bitcoin investors are doomed.