Browsers are probably pinned to https so will try to hit it at port 443 by default. But if you use curl or something raw like telnet to port 80 from a command line, you'll see the dreaded "NinjaVideo.net" domain which you might remember from Silk Road and others. Hit that URL and you'll see the banner.
$ telnet btc-e.com 80
Trying 74.208.15.160...
Connected to btc-e.com.
Escape character is '^]'.
HEAD / HTTP/1.0
HTTP/1.1 302 Found
Date: Fri, 28 Jul 2017 21:40:35 GMT
Server: Apache
Location: http://NinjaVideo.net/index.htmlVary: Accept-Encoding
Connection: close
Content-Type: text/html; charset=iso-8859-1