The starting price for SHDW will be $0.05 across all pairs on August 1st at 9am EDT. It's a free market, so we will raise the price with demand and others are free to buy/sell at whatever price they want or can.
The ICO is not to raise money for development, but rather to transition from a single owner to community-driven development led by a board of directors. 100% of the profit from the Shadow Era game, physical cards, and IP will go to the token holders!
It will be good if it is so, the main thing is that there was demand. Let's hope for a better job.