I don't get why they don't come up with original names and designs for their wallets. Whether they were maliciously trying to abuse Electrum's reputation as a wallet provider or not, it is definitely an amateur move and doesn't give much confidence to the coin.
It's not an amateur move, just a very simple attempt at scamming people who don't take the time to read the fine print and just go along with stuff they see. It's not like people don't do this all the time, and even some more well-versed scammers use something as basic as this from time to time. It's exploiting an opportunity without putting a lot of effort in, and, if they get lucky, they can walk away with thousands of dollars.
It's obvious they seek to abuse the reputation of Electrum to scam users, now all that remains to be seen is whether or not they manage to make money off of it.