They haven't specified how much they will raise the price or at what intervals so it's hard to say how it will go but for sure I think this ICO is worth 5 million+
The starting price for SHDW will be $0.05 across all pairs on August 1st at 9am EDT. It's a free market, so we will raise the price with demand and others are free to buy/sell at whatever price they want or can.
The ICO is not to raise money for development, but rather to transition from a single owner to community-driven development led by a board of directors. 100% of the profit from the Shadow Era game, physical cards, and IP will go to the token holders!
As dev said,the best time to buy tokens after ico is opened. Because prices will rise with increasing demand.
That's true, I think that the most attractive price will be in the beginning, so good luck, guys ;-)