Well to be honest, by law they did nothing wrong. And this is a simply fact. For EU laws what they did is legal.
Also I can't understand why their topic is still active...
No idea what EU laws are exactly but I am pretty sure they have a law against trademarks.
If I open up a store called "Applee" and try to sell cell phone and computers, you don't think I am breaking any laws?
If it was just a clone website that would be a minor issue. The bigger issue is imagine if "Applee" sold you computers that stole money from you. :\