Its up because everyone is looking to get their BCC/BCH coin, simple. What happens after, who knows.
Its the only logical explanation as to why value keeps going Up, and right now people want to take advantage of the 2 for the price of 1 bitcoin deal that is anticipated to happen come August 1. If current conditions continue we might see $3k before the end of the week 8.
This is actually a twist of the drama that unfolded before our eyes starting weeks ago. Bitcoin has become one of the most interesting cryptocurrency to watch as sometimes it is hard to predict how it can be reacting to things happening in the past many days and the days after.
Who would have thought that the recent announcement on BitcoinCash (BCH) can instead produce a healthy effect on the real Bitcoin? Right now, the value is rising in the face of August 1! Nobody predicted that it would be like this. People have been expecting that Bitcoin can go down as we near the said date instead Bitcoin defied the odds and is now going up.
In my opinion, BitcoinCash (BCH) and Bitcoin (BTC) are now actually two good best friends and lets allow them to both enjoy the sweetness of their own history.