I don't expect it'll be easy to sell immediately?
If you had all your BTC on an exchange which supports BCC, you can trade immediatelly, otherwise you will have to deposit your BCC first and in this case I agree with you, this will take it´s time (compared with traders which have their BCC already on their exchange.
If only I was trusting enough to have my coin on an exchange

Currently the little BTC that I have is in an Armory wallet and I haven't yet set up a BCC wallet.... Putting my key somewhere else is a bit scary but of course there's the risk/reward thing. After the split is it going to be too late to set up a BCC wallet to claim my BCC?
No, you have your keys you have your BCC, simple as that.