electrum's been stolen a few times. the litecoin version isn't endorsed by them either.
As it says in their statement:
We have never enforced our trademark against altcoin versions of
Electrum (such as Litecoin, etc), because we consider that users of
these altcoins are well aware of the distinction between Bitcoin and
their coin, and that they cannot be harmed by that confusion. However,
we do not agree with the use of the Electrum name in the context of a
Bitcoin fork, because it suggests that we endorse that fork, and that
we also endorse that wallet.
It's plain disrespectful for "Electrum Cash" to know about Electrum's objection and choose to still push the boundaries with "Electron Cash" instead of just admitting to being a new wallet.
BCC supporters know very well that majority of bitcoin investors would not support BCC and they would not transfer their BTC to BCC wallets for getting BCC.Already,most of the popular exchanges have announced that they would not support BCC and some have said that if bitcoin holders wish to have BCC,then they should withdraw their bitcoins and keep it in other wallets.So,BCC supportes are trying to mislead BTC holders by giving their BCC wallet name as Electrum cash wallet.Thats not fair.