I think announcements with just a picture and a "more coming soon" isn't that good. Why not just wait until you have the whitepaper and everything ready and the, bam! All at once?
We agree with you. But there are several reasons why we didn't wait any longer (we have been working on this for 8 months now).
First is excitement on our part. We wanted to start sharing our thoughts with this community.
Secondly, we want to have some input from you as well. We have a lot of time and money invested already and also have some awesome people with great experience advising us. Still we know early discussions on this forum can be of great value as well.
Third, we need this account to be active enough to be able to interact with the community swiftly and without limitations. Being a newbie doesn't help, so we like to interact and get a more working status along the line.
Honest enough?