This is why,
BCH added (so far) another $10B to the total market cap

BTC split drama is over and every thing looks good so far

All of the early ICO's starting to operate and actually launch working products soon

I wont be surprise if end of August we will see total market cap of $150B.
10b is just a fictional number that will disappear soon when there is no demand and people dump the shit out of it. It is not like 10b were created out if thin air. There is no value behind this.
And what is the difference between LTC to BCH? nothing, just another altcoin (for whatever niche).
I don't say BCH is better then BTC (could be if BTC will remain to be slow and expensive) but in this case no one said BCH will replace BTC, it can be any altcoin to take over (like ETC).
What I am saying is we need to look at the positive impact, it gives attention, it creates more value overall.
Remember when ETC split from ETH? during that time the entire market went from $20B to $90B.
No one will say it is because of that, but you get my point.