Expectations are very high, and people are not satisfied with small things, they would like to see glorious pump, in most cases they don't even know what is this project about. Small advice better invest in alts especially those with anonymous features..
Bitcoin mainly was introduced as anonymous and decentralized, but failed on first one, and how things stands it will fail and on decentralization due miners farms in China which are concentrated there in big % of total hash-rate and can become dangerous in near future.