"backed by world business", is this a joke? ICO by newbie, you know what it means: scam!
newbie started ICOs are always scams, there are no other explanations.
We are ready to help you to understand the separate parts of project and the project in general, if the participant is intersted in it.
Your opinion becomes valuable, when it is consistent. The fact that bitcointalk account has "newbie" status tells that we started to post here recently.