Just Dating Site aims to gain a minimum of $200,000, after which core product will released (Dating Site, PPC partner program on blockchain). If all funds are not reached the minimum of $200,000, all fund will returned to investors.
Target #2 of $500,000 will enable broader functionality and a greater degree of publicity and in target #3: $1 to 3 million raise would allow to aggressive entry into the dating market. In this case, all the declared functions in the document with white paper will be realized.