Makes no difference if you trust it or not.Just split the coins off the bitcoin address and dump the shitcoin and raise more money.The coins exist on the bitcoin address holding bitcoin at the time of the fork.
Official announcement about BCH/BCC:Yanni Bragui/Marto in slack
"Hi guys, I wanted to clear the state of the BCH from the crowdsale.
The BCH/BCC (result of chain split) belongs to the project. The team won't benefit from these funds, they are not considered as an exceptional "extra".
These coins will be converted to Bitcoin as soon as it is possible, the escrows will handle the process and add the funds to the escrow address.
These coins are considered as exceptional extra funds for the project."