This and personally, I'd rather see the usage and site promotion done a lot more in the beginning than listing on an exchange. Once a demand is fully realized, then offering on an exchange would be more appropriate. I'm more interested, at this point, to hear what is being done to promote this stuff throughout the world of the soccer fan community. Heck, get some sponsorships at a stadium or two and see where this takes off. Perhaps an XFC voucher for a free beer at some random game or two for attendees.