https://news.bitcoin.com/gwyneth-paltrow-joins-bitcoin-wallet-abra-as-advisor/

Bitcoin is very popular--even Gwyneth is onboard. Gwyneth was 'chosen' out of the panel of entrepreneurs in a Shart Tank-style show to assist the developer with business/brand development. I'm guessing the episode was shot prior to the 8/1 hard fork, slightly increasing the uncertainty surrounding this coming app and business.