Flo is an amazing coin. The logo is a scouts logo. Florin was olden day currency and the fact you can send a message in your transaction is the whole point behind flo. You don't need to send a message if you don't want to. But let's say you send a message to a friend and you say something like. "hey john, here's the 1000.00 bucks I oh you for that bumper you gave me." It's a bullshit story anyway. Nobody cares about john or the bloody bumper he gave to some wierdo. So it's quite simple. If you use the comments it's just to add a voice to your transactions. "I vote Clinton" can be a message. Or "donation sent from Spain" "Italy" "Florida" it's a way to express your transaction.
I can imagine a payment platform for this. Like imagine you buy something online. And what to test it to see what it is. You buy from the seller and the product never comes. Sucks. You pull out your flo coins and send a payment to your buddy without using sms or wattsapp. You're invisible now. You encrypt your message and type. "Hey buddy got scammed, don't you live close to that dude. Please help." Your buddy then goes and fixes this little issue.
You can whisper with people across the world without being tracked or any of your messages been read by 3rd parties. Total privacy. And you can make a small payment of let's say 0.002 cents. all in all flo is a message coin.