This attempt to steal Bitcoin's name for their altcoin shouldn't be overlooked, because it damages Bitcoin by creating a field for confusion and errors for newbies. Noobs are already mistakenly sending coins to wrong chains, outsiders gets confused by prices (some think that Bitcoin has dropped to $200). This is why we should name it Bcash and pressure exchanges and services to use this name too, and use only BCH as a ticker, because BCC is already taken (even though Bitconnect is also a scam). And if miners will try to fork in November, we should find a name for 2x chain, something like 2xCoin, or GarzikCoin.