This is a very promissing type of player auduence - smart people in offices. But I understand - it is not easy to market them, since they do not read gaming magazines of websites. I think even Appstore featuring here doesn't play out. What is the strategy here?
According to the team's CMO: the problem is known and is not such a problem

Just core here to advertize where those people are. In social networks: it would be Facebook and Twitter with right targeting. Some LinkedIn maybe. Plus good rush in business oriented and news oriented sites. That is why ICO is important: to get budget for sites like WSJ, Forbes, HBR...