We have a lot of centralized exchange that requires trust and deposit of coins today... You have a whitepaper... great... and your wow feature is you can post on bitcointalk to "proof" that you have sent coins to your exchange...? We have that today too. .. It's called the blockchain.
Oh really? Well,
here's the link to the blockchain entry proving that I've just sent you 20 BTC.
What? This is not your address? But your website gave me this address, I have screenshots. What? I can't prove it and therefore you're going to continue scamming people? Oh well.
Now imagine you having this conversation with the centralized exchange that stole your 20 BTC. This is one of the problems that TomorrowEx secures you from.