Same could be said of other so called ICO's.
But it is a free market, people are free to do stupid things or even give up their freedom.
in this sense, there isn't un-freedom in the world, beside crime. all thing are people do is in voluntarily.
i think the "North Korean style" in the article is mean that the Civic set a variety of gimmicks to promopt the ICO, and meanwhile Civic set a variety ofbarrier to prevent people who seduced by their gimmicks from buying. like a slut much.