Ethereum take off? Yes, it’s time!

When launching a business or a digital product, having the right time to market is crucial for its success. Some would even speak of the right “token to market,” with tokens launched on top of the Ethereum blockchain. A business’s idea could sound great, but if it’s not the right time to do it … no success will come of it.
Today, blockchain technology, and more specifically Ethereum, is still facing a mass adoption issue in the world. To a certain extent, it is linked to common economic, political and social issues shared by diverse countries. That’s the reason why the Dether team has conducted a market study for launching the world’s first mobile Dapp that enables any individual to buy ether with cash and spend it at physical stores. We came to the conclusion that all the lights are green to launch a ground-breaking blockchain app in a favorable economic context.

This blog post is an extract of Dether’s upcoming white paper, underlying who will be our early adopters, early majority and late majority and what strategy we will adopt.


READ MORE: https://medium.com/@DETHER/ethereum-take-off-yes-its-time-85a92a681fe0