OMG... Dor and his team wrote wonderful articles upon the attention economy and media flows on the Internet. AMPs would tokenize the cost of attention. But what we see is some old multilevel strategy to deceive people who think they can make money by AMPlifying and sharing links, hoping that other people will follow those steps. As soon as they realize it doesn't work and they lose money in average, they will only try to make content and AMPlify their own content for more AMPs, but probably there will not be many people AMPlifying that content, only themselves. I may be wrong, but I really don't see a point here...
Don't you lose money if you Amplify yourself and nobody else Amplifies you ? I guess you can't create money out of thin air. When you Amplify money that is tipped will just be redistributed. If you are the only one voting on yourself, you don't make money. Anyway, I guess that's why the product is also beta. If the rewarding scheme doesn't work, they can always change it afterwards.