I wonder how much of their success came from the Mayweather promotion vs. the merit of the project itself. 25%? 50%? 99%?
It will be interesting to see if celebrity endorsements become the norm for ICOs or if this is a one time thing. Based on its success, I suspect we'll be seeing more of this soon.
I think celebrity endorsements will become more common when STX price blows up. Even rapper The Game has now gotten into the game by promoting the upcoming Paragon ICO. My only concern is the SEC and how they'll try to clamp down with their new "coin offerings are securities" ruling.
The best thing about STX is the team behind it and then the merit of the project. If Augur and Gnosis can stall all this time and still find support at their current prices, then surely STX can too with Mayweather behind it.