I think you're probably not going to see this dip today for too long. It spiked so much recently it needs time to breathe and refuel. Pull up the chart for NEO for the last 2-4 weeks and look at the rollercoaster ppl had to endure and not sell in order to reach todays numbers (and it's mostly based on a hype campaign vs actual product/usage in place and working with more to come plus a huge dev team).

It can't just keep going up. But that aside - you have to look at the whole eco-system too.
 - A LOT of coins got pumped like fuck recently.
 - BTC keeps hitting new ATH's.
 - The crazy spike was BOUND to correct, and now that it has, it's actually not nearly as bad as I expected. Might even dip down to the 5's still but I doubt it.
 - People are chasing the new sub $1 spikes before coming back to $5+ coins that are rapidly rising until they get FOMO from smart investors/traders grabbing this dip.
 - This thread isn't an actual announcement thread, in fact there isn't one, they've managed to get this far kind of under the radar compared to what others do/need to do.
 - The airdrop that's about to happen to all ETH wallets is going to create mass awareness/appeal which will probably introduce tons of new money.
 - I can keep adding to this but I'll stop here.

There is a good race going on for top 10 status among 5 or so coins that are climbing the ranks fast (I mean ones that will stay there not climb then dip forever)..

Now that this round of pumps is relaxing, and pretty much ALL the coins that were pumped are correcting, it's just a matter of time before it reverses and keeps hitting new ATH's. Only thing standing in the way right now is TIME.

TLDR; HODL.