At this moment I view this project as a big gamble. It is not entirely clear to me in what way Stex will distinguish itself from other (decentralized) exchanges.

1. Will user friendliness be important to Stex, this is one much heard complaint about many dex-es.
2. Will all the tokens be BTC/ETH paired or also FIAT paired?
3. Are you aware currently there is another token with the ticker Stex on coinmarketcap?
4. In what way does Stex mean to do their marketing and acquire users? As userbase is kind of crucial for this to have any potential.

I am considering recommending this project as a gamble (please don't take it as a negative, I simply view interesting startups/ico's as gamble's) to some of my friends. Providing more clarity in the above might go a long way into doing that :-)