So NEO reached an ATH of 50$ yesterday.
I've seen too many people dismiss this coin as a scam, however before investing in anything its necessary to do proper investigation.

The thing about being the "chinese Etherium" does have some sense, however it is also being used as a hype machine...

NEO is not just a ETH token like most ICOs are today, but it is a coin running in a custom blockchain similar to Etherium, thats the main reason many investors like me consider this a very important coin.
Their team basically created an alternative blockchain tech, based on the weak points of ETH, and improved on their ideas.

Here's some interesting points:

• NEO blockchain supports smart contracts like Etherium, however they are coded in C# instead of Solidity, meaning its easier to learn, as it does not require learning a custom language
• Instead of spending NEOs to run the smart contracts, you spend GAS that is generated by holding NEOs in your wallet. This basically incentives persons to not sell their NEOS, and it is a form of an inflation system.
• While talking about inflation, let's say that Etherium is basically unlimited, however NEOs and GAS are both capped to a couple millions.
  So in the long run we could see ETH price going down while NEO should keep going up.

Now not everything is sweet, so here's so points to think about:

• The number of NEOs is limited, however the devs currently hold half of them. While NEOs cant be mined, we can consider this a form of premine.
  The devs guarantee that this NEOs will be used for development / investment and that they wont give away more than an certain ammount per year.
• Rumours about the project only having 2 devs. In theory yes, but in reality there is also City of Zion which is a western open-source group dedicated to improving the NEO ecosystem. And lets not forget that most of the big projects like Bitcoin or Litecoin never had that many devs in the beginning.

I hope this info is useful for those wandering if they should invest or no.