I have never heard of shift but it seems to have already pumped from under a penny to 2 dollars seems to be to late to buy into this.
I never heard of shift either it looks like a very good project but I think the same as you for those that want big earnings it is too late to enter in this project it is better to look in other ICOs that are beginning at the moment than at this project that has been running for such a long time already, this is only for those that want some earnings but nothing groundbreaking.