You shouldn't see it as a threat from the price perspective because It means nothing, you should however see how much Its mentioned on the news, how many shops (local and online) use it, how many ATMs does it have, how active the development is etc. Bitcoin wins in all these things beside Ethereum is not meant to be an electronic cash but bitcoin is.
Yes, it is remarkable to tell that the price is influential but little and does not affect other factors, but also do not underestimate the price as one important factor. Here ethereum is very good, but you also have to see the comparison with bitcoin. And ethereum is nothing what compared with bitcoin.
I think the smart contracts used by all the new coins and the new decentralized ethereum market are enough to prove future ethereum opportunities, even eth have switched to the forex market and this is a serious challenge for bitcoin, ATMs do not have to be a benchmark because online Volume is the main factor.