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1. How to Increase my Movement Activity?

The amount of shares you get depends on your rank and is proportional to your amount of activity towards the DAO.

There are two crucial factors:

1. Movement Activity

Activity = Idler 0.5, Mover 1, Contributor 1.75, Ambassador 2, Developer 3
// Increasing numbers: higher reward in TAO


2. Bitcointalk Rank

Newbie 2, Junior 1.75, Member 1.5, Full Member 1, Senior Member 0.9, Hero 0.8, Legendary 0.7                                    
// Decreasing numbers: higher reward in TAO

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Answer : In short: Do what you love. Get active, create a Sphere, or join an existing one. Connect and create. Build teams with other members. Imagine. Share.
See here. Please also follow the ANN and bookmark Dropper's Summary.

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2. When does the Airdrop end?

Consensus has been reached. The sign up period for the Airdrop (Genesis Participant Application) will end once 1713 participants have enrolled. August 31, 2017 is the final date to apply.