I agree...This looks really shady...

There is nothing in their Whitepaper about burning coins, profit sharing, nodes or mining; or why the open market would want this coin at all.

There's just a bunch of crap on their medum page about a 5000% ROI if it goes to $5 one day; and NO FEE BETTING (Please)

I also am skeptical of any crypto ICO that isn't willing to be vetted fully by BitcoinTalk either.

According to the whitepaper and FAQ, the only thing the coin will be good for is betting on their network (if it's ever developed).  So, what if the exchange rate to USD falls to 1 cent; will it still be developed (if it is, why shouldn't interested parties  for it to be developed). 

There's some fancy name dropping about "IBM Watson" being used.

I am very experienced in the online sports betting industry (know all the sports betting affiliates in the business, etc). I also know the basics of cypto (enough to have bought bitcoin at $100).  I'm always looking for a good blockchain sports betting ecosystems to invest in.  While searching, I am getting incredibly sick of all these "ICO's" with the sports betting and gambling name attached to them (in hopes of suckering people in). 

Note: I bought a lot of PPY (peer plays) which I am encouraged by.   I bought a little WGR which has a great plan (just hope it gets developed).  Augur has some decent concepts, but I can't seemed to get a feel for fair valuation. 

I wish I could team up with some experienced cypto developers to launch a platform (that is truly decentralized in all aspects).