How do you expect to attract users? It's a great idea but adoption is literally 100% of making it a success outside of a few geeks at someone's house playing with it.
We have mentioned this in detail in the whitepaper but just a few points are:
1) In app WiC distribution
2) Shapeshift Integration
3) WiC Reloadable cards (Just like gift cards, so that non tech users can buy it, scratch it and load WiC balance)
4) Credit/Debit card payments