How dense are you people? I mean really i don't want to be an asshole but it is like you people put 0 brain power into thinking these things though. Most ICOs have no problem revealing their team because the crypto they hold is theirs, if they lose it it is their own fault. On exchanges they hold not only their own but all of their clients too, which means that not only do they have vastly more crypto but it is not their own, and losing customer funds would result in a lot of mistrust for the exchange and loss of clients.
What is this supposed to mean, some kind of insult? I see you are already identifying yourself with these people, feeling threatened whenever someone asks serious questions. Same goes for you, polka. I've read everything as you suggested, and they explain NOTHING.
So for everybody else who thinks about pre-ordering. There is no need to keep the team a secret just to secure the private keys. If you are doing serious business, you will find better ways to keep them secure than not saying ANYTHING about your team.
It's a stupid argument and smells fishy. And to argue "this is crypto" and the keys could easily be stolen is just stupid. BECAUSE this is crypto, a single person doesn't matter at all for the funds. If they are serious about security, they will do multisig anyways.
The whitepaper is a joke, it has nothing to do with what most crypto projects consider a whitepaper. It's just marketing speak, more like a flyer, not even a small business plan. They won't tell you anything, not even the name of the company.
There is NO ESCROW whatsoever, which means if they run with the money, it's gone. And you won't be able to complain to anyone other than some anonymous nicknames on this forum.
The bitcointalk forum used to be very sceptical, but it seems as soon as someone opens their digital purse, the greed takes over and people stop questioning the most basic things. Just don't invest anything in the presale.