This is one of the most promising projects out there. Not many are aware of it. If you had setup a signature campaign here in Bitcointalk, it would have sold out in minutes. But then again, you are growing fast anyway!
They ran already the sig campaign for about 2 weeks managed by Yahoo.
And from what I'm seeing with this project is that, they really have the strong foundation that they can deliver their product.
That's why this one from my point of view is seen as a positive investment.