Client (along with a CPU and GPU miner) will be encrypted by scrypt and packaged with a program to decrypt it long before the actual release. A time will then be given for mining to begin. At this time, you get the password, and everyone gets to mine at the same time. Depending on the interest expressed, the starting difficulty will be set at around 2000-6000 7970's worth of power for 2 minute/block target time. Multiple pools are also planned to be available at launch.
This in itself would make for a very novel approach and launch on a level playing field. It would be interesting to see the counter and keep up with how many people had downloaded the client before mining launch. Mining is a competitive sphere of Crypto and I think this would be well received.