A re-brand is a double edged sword. It can lose exchange relationships, it can make it so old customers can't find you, it can result in an inferior brand name, or a brand name that doesn't get searched often enough.

That strategy is one we should only capitalize on if all else fails and we are looking for funding or various other reasons like you mentioned. We should think 4th dimensional. Almost every exchange I remember from years ago, is gone! Due to hacks either performed by the owners themselves or etc. We can't assume that the exchange won't get replaced by decentralized exchanges either. Or that we won't make enough funds to buy them out or even partner with them. We have a trustless fiat gateway. Things they might want and need. Co-branding is always a possibility. There isn't necessarily an overlap. It's like being on a Delta Airplane and seeing Delta Faucet. We are in the same industry but do totally different things.