This is an interesting question, due to us having test marketed 2 years in Asian countries on people's awareness and interest in blockchain/crypto industry.

Certainly, most of the people are here for the money (investment opportunity) . There are small number of people who simply believes in the future and are in love with these technology. Even smaller group of people are cherishing them for the faster, cheaper and safer transactions.

As there are countless cryptos now, most of people who are here for the investing purposes are just seeking for the potential market hoping to get larger return from their original investment. Talking of ICOs, if there are 10 projects that you think is legit, you might invest small amount for all of them, instead of investing all in one project being afraid of losing your funds for project failing.

Technology isn't so much important now, how secure it is, how fast it is, which blockchain it uses, etc, for that being replaced by new tech everyday. We believe before all countries start passing serious regulations on ICO industry, the only projects that will really succeed are those who are trying to provide and impact a new concept or entertainment related to our everyday life.
But for now, all the new users to this industry will simply be fascinated by whichever projects and website that they see, so this is indeed unfortunate that many scam project collects funds and just vanish : (