When did the idea develope to include a cryptocurrency your Project? Was it, when you realize how easy it is to collect money with this form of crowdfunding, or was it the technology itself?
Hi and thanks for your question.
This isn't about just doing an ICO since it is easy. 1st: it is not

2nd: if we would not believe in decentralization and that the domain business needs this, we would have done a basic crowdfunding

We came up with the idea, cause cryptocurrency gives us much more possibilities. You can put many features on smart contracts, the whole community value is perfect for decentralization.
Things like crowdfunding and co-ownership of domains, the possibility to pay via nametoken for services or domains but also being able to trade tokens on exchange platforms and maybe generate more value through this.