I have a question about the case study.
The founder of Nametoken has bought the domain name druckerpatronen.de (ink cartridges) a few years ago as a domain investment.
The domain has been developed and is now one of the largest online shops for printer cartriges in Germany.
Did the founder develop the business behind druckerpatronen.de too, or did he sell the domain name to a 3rd party who then developed the site?
If it's the prior case, then I do not see how the case study is relevant. Owning the domain name and actually developing a business on that domain are very different things and require completely different skillsets. Is the success owed to the domain name or the business skills of the developer?
I wonder because some parked domain names without any business attached to them have been sold for astronomical amounts of money too.
Hi there,
yes, the founder developed the whole thing itself. The whole range from making errors at the beginning to learning from those errors and generating a powerful process in order to make this ecommerce project as big as it is.
if you would like to know more about this, you can always contact us.
just to make sure: there was nothing outsourced to other parties. the whole project was done by us.